Clean Air Commute is a program designed to shift commuter behaviour from single passenger vehicle usage to adopting preferred modes of transportation for the protection of air quality in the Sea-to-Sky Airshed. This community-based social marketing program employs the use of prompts, incentives, pledges and reminders, while delivering events (e.g. Bike to Work Week, Clean Air Day, Compute the Commute) and initiatives (Idling Outreach, carpooling workshops) that enable commuters to model desired clean air behaviour (i.e. taking public transit, cycling, carpooling, being idle-free) towards forming habits that will lead to long-term behaviour change. The outcome of decreasing single passenger vehicle usage by increasing carpooling and cycling behaviours within the region is a measurable reduction in vehicle emissions (comprised of harmful air pollutants and climate change causing GHG gases), which serves to protect the quality of air and attendant values in the Sea to Sky Airshed.

The goal of the Clean Air Commute program is to reduce single passenger commuter trips (including getting to and from school) and the emissions they release in the Sea to Sky Corridor. This is achieved through meeting the following objectives annually:

  • Increasing bus ridership
  • Increasing participation in carpools
  • Increasing ridership in programs like Jack Bell Rideshare
  • Promoting cycling as a preferred mode of transportation for commuting by a) increasing participation in events like Bike to Work & Commuter Challenge, and b) by creatively promoting bicycle infrastructure and creating bike travel kits for regional communities);
  • Leading an Idle-Free campaign that obtains commitments from commuters / businesses not to idle;
  • Creating and distributing prompts for commuters that warn about potential health effects of poor air quality related to single-passenger vehicle usage (i.e. hand out at events that promote the Clean Air Commute program such as Clean Air Day and Compute the Commute).
  • Aiding the acquisition of bike infrastructure by businesses and communities
  • Finding solutions to regional transit challenges through dialogue-based events and participation in transportation demand management planning processes

Outcomes:

  • 5,000 tonnes CO2 equivalent GHG reductions
  • 4,000 tonnes CO2 equivalent CAC reductions
  • Creation of social marketing tools for clean air behaviour
  • Outreach to public and businesses in multiple communities cultivating clean air behaviours

Stay tuned for regular updates on these important initiatives through our blog and newsletter!